This is the the worst part of physical distribution there possibility of product going out into the marketplace and it just doesn’t’ find consumers that agree to be BuyingThis(TM) and at retailers that are often running on very slim margins cannot afford to have releases in stores that aren’t selling.

This is often a problem that comes from not running a 16 Week Distribution Cycle and suppliers are often caught off guard at the propsest of having to take back music that that didn’t sell.

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